LOTTE
HONORÈ
Danish design since 1987
Did you know that it’s Lotte Honoré who started McVERDI 36 years ago?
Lotte is also the one who designs all McVERDI styles.
Did you know that every collection begins with Lotte’s love for beautiful materials and intriguing structures? That love is carried throughout the company and is an essential part of everything we do.
Did you know that everything is shaped right here on the large black cutting table in our design studio in Aalsgaarde, Denmark?
“”Good qualities, years of adaptation and big knowledge of the female body and what suits it – combined with a good dose of McVERDI feeling. It’s about the priceless sensation of feeling comfortable, true to oneself – and well-dressed. It’s almost a lifestyle.”
РLotte Honor̩, Designer, Founder, Owner
Did you know that we have 100% European production? Our clothes are sewn in a family-owned factory in Bulgaria.
Did you know that about 80% of our fabrics are produced by the same Italian manufacturer with whom we have a long-standing collaboration? Just as we design each piece of clothing with love, Massimo from Italy shares the same love for fibers and structures.
Did you know that we are a slow fashion company that does not engage in mass production, but instead only has two annual collections? One summer collection and one winter collection. We often produce only 50 pieces of the same model, and we do NOT generate leftover materials.
Did you know that McVERDI clothing has a long lifespan, and we value high quality much more than quantity?
Our hearts beat for McVERDI
Did you know that McVERDI is a workplace for 10 women between the ages of 24 and 70?
Did you know that McVERDI has two physical stores (Copenhagen & Aalsgaarde) and an online shop?
Did you know that you can receive the world’s best service from our lovely hostesses: Karina, Rie, Monique, Jenny, and Jane in our two stores? They are happy to offer a cup of coffee and showcase the collection with great joy.
Did you know that Nønne, Helle and Julie are ready to assist you every weekday on the webshop?
Did you know that we write personal postcards to every single webshop customer?
Did you know that we all unload trucks from Bulgaria when the new collections arrive?
Did you know that we love our workplace? Working heard, share our dreams and laughing, all while we have lunch together and listen to a lot of good music on Spotify.
Did you know that we dream big and small? While all our hearts beat for the company McVERDI, created by Lotte Honoré.
The long McVERDI raincoat.
Did you know that this “rubber coat”/raincoat in 1987 was the starting point for McVERDI?
Did you know that this wool-lined raincoat is the company’s core product?
Did you know that since 1987, there has been an entire raincoat collection? More colours and more models?
Did you know that our raincoats are waterproof for Scandinavian rainy weather?
Did you know that a McVERDI raincoat will keep you company for many years to come? A true McVERDI companion! A great cycling coat.
Explore iconic McVERDI products:
Raincoats, pleated dresses, and winter coats with asymmetrical zippers are iconic cornerstones of our business and have been part of the collections for many years. Products with timeless designs that also represent a significant part of the company’s dedication to high quality and style.
Raincoat
McVERDI’s raincoats are more than just weather protection; they are a fusion of functionality and Scandinavian design. The distinctive approach and use of durable materials have made these raincoats an indispensable part of our identity. They have weathered all kinds of conditions, and their enduring popularity is a testament to their ability to remain stylish and relevant.
Dress with pleats
Dresses with pleats are another iconic styles of McVERDI, combining a unique texture with timeless elegance. The pleats add a stylish element to the dresses and create a truly good fit. These dresses are not just a part of the collections; they also represent the craftsmanship finesse and attention to detail that McVERDI is known for.
Winter coat with asymmetrical zipper
Our winter coats with an asymmetrical zipper constitute a third cornerstone in McVERDI’s range. The asymmetrical detail adds a touch of coolness to the warm and functional coats. They are a representation of our ability to unite design and functionality.
These iconic products are not just clothing; they are a part of our history and commitment to creating garments that are both timeless and of high quality. They represent a lasting legacy of good fit and dedication that has shaped our company into what it is today.
A small recommendation
Have you seen this short film? – 100 years of women’s fashion in 2 minutes >>
I can really recommend it. It’s always interesting to see
how fashion is repeated in new interpretations throughout the decades.
Goodbye for now,
Thank you for reading!
Best regards, Cathrine