// ABOUT //
On a tireless quest to enable the women’s feeling of being well dressed, all of McVERDI’s two annual collections hold everything from outerwear for all occasions to dresses, knitwear, shirts, skirts, scarves and trousers.
McVERDI is a Danish slow fashion brand founded back in 1987 by Danish designer Lotte Honoré and located in the picturesque area of North Zealand in Denmark - just by the shore. Here ideas, silhouettes and first samples are formed and sewn by Lotte herself. It is McVERDI’s aim that every single piece should have the potential to become a wardrobe favourite and the collection is designed with love and a particular attention to each style.
With a mission to work only with nice people, who are passionate and have their heart in what they do, McVERDI mostly work with family owned smaller companies throughout Europe. Most of McVERDIs styles travel from their valued fabric producer in Italy to Bulgaria, where the fabric is turned into McVERDI-styles at a small family owned factory. From there the styles goes to Denmark where they are divided between McVERDIs three stores and distributed to retailers all over Europe.
Being permanently in love with nature Lotte Honoré finds most of her inspiration while being outside. Bringing home new ideas for the little details like a button, a sleeve, a print or a neckline Lotte Honoré starts looking for materials perfect for an urban lifestyle close to nature. It is always the material - not the idea that comes first.The structure in a nicely woven linen fabric, the calmness of a rare matte silk or the soft feel of alpaca wool decides the final look entirely.
McVERDI’s nordic vibe of looking naturally feminine, edgy yet classic seems to please women from all over the world. It is all about clothes that work with and not against your body. Clothes that compliment your natural colours and curves - still making you feel and look like you. Just a little bit better.
// SHOPS //
Copenhagen - Østerbrogade 112, 2100 København Ø - Tel 2225 7031 - Mon-Fri 11.00-18.00 - Sat 10.00-15.00
Aarhus - Guldsmedgade 24, 8000 Aarhus C - Tel 41188000 - Mon-Fri 11.00-17.30 - Sat 10.00-15.00